June 25, 2015 // Audrey Watson
While your competition is relaxing on the beach, take advantage of the perfect opportunity to position your brand a step above the rest. Check out these before and after examples to see how much nicer an upgraded mark can be.
April 08, 2015 // Audrey Watson
Print connects with your target audience in a unique and powerful way. That’s why it continues to play an important role in the marketing strategy of most businesses. Audrey Watson, a graphic designer at Piccirilli Dorsey, shares some insights into the process that takes your print collateral from idea to ink.
February 03, 2015 // Kristi Frisch
Strengthen marketing performance by understanding consumer purchasing decisions with the help of one of Google’s latest tools.
December 16, 2014 // Kristi Frisch
Have you ever wondered where the tradition of sending Christmas cards began? In 1843 in London, the first Christmas card was designed and 1,000 were printed and individually colored by hand—talk about a hand cramp!
November 04, 2014 // Deborah Mance
Piccirilli Dorsey partners Micah Piccirilli and Adam Dorsey love their beards. They also love great advertising. So, in honor of No-Shave November, we’re sharing two recent campaigns that creatively combine both. Kudos to the agencies that created these fun—and effective—ad campaigns!
September 23, 2014 // Deborah Mance
When conceived and executed well, video is unmatched in its power to inform, entertain and persuade. Budweiser's “Friends Are Waiting” may be the most endearing and persuasive “Don’t Drink and Drive” PSA we've seen.
September 16, 2014 // Micah Piccirilli
The current print to digital conversion is so pervasive, you wonder if print is dead. Read why Piccirilli Dorsey's Creative Director Micah Piccirilli and IKEA's Chief Design Guru Jorgen Eghammer say, "NO!"
August 22, 2014 // Micah Piccirilli
Typography is much more than making words look pretty. Learn the four main elements of typography to determine if you are using the appropriate font for your brand.
August 15, 2014 // Audrey Watson
7 steps to help you stay focused, organized and achieve great results for your business.
July 25, 2014 // Ozioma Onyekwere
Many businesses expect a slight decrease in revenue during the summer. But, if you didn’t plan ahead for a slow season, don’t freak out -- it’s not too late to generate new business.