Blog

June 25, 2015 // Audrey Watson

3 Ways to Refresh Your Logo

While your competition is relaxing on the beach, take advantage of the perfect opportunity to position your brand a step above the rest. Check out these before and after examples to see how much nicer an upgraded mark can be.

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April 08, 2015 // Audrey Watson

Print as Part of Your Marketing Mix

Print connects with your target audience in a unique and powerful way. That’s why it continues to play an important role in the marketing strategy of most businesses. Audrey Watson, a graphic designer at Piccirilli Dorsey, shares some insights into the process that takes your print collateral from idea to ink.

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February 03, 2015 // Kristi Frisch

Understanding the Customer Journey to Increase Online Sales

Strengthen marketing performance by understanding consumer purchasing decisions with the help of one of Google’s latest tools.

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December 16, 2014 // Kristi Frisch

The Very First Christmas Card

Have you ever wondered where the tradition of sending Christmas cards began? In 1843 in London, the first Christmas card was designed and 1,000 were printed and individually colored by hand—talk about a hand cramp!

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November 04, 2014 // Deborah Mance

Fear the Beard

Piccirilli Dorsey partners Micah Piccirilli and Adam Dorsey love their beards. They also love great advertising. So, in honor of No-Shave November, we’re sharing two recent campaigns that creatively combine both. Kudos to the agencies that created these fun—and effective—ad campaigns!

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September 23, 2014 // Deborah Mance

Budweiser’s “Friends Are Waiting” Shows the Power of Video

When conceived and executed well, video is unmatched in its power to inform, entertain and persuade. Budweiser's “Friends Are Waiting” may be the most endearing and persuasive “Don’t Drink and Drive” PSA we've seen.

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September 16, 2014 // Micah Piccirilli

Is There a Place for Print in the Digital Age?

The current print to digital conversion is so pervasive, you wonder if print is dead. Read why Piccirilli Dorsey's Creative Director Micah Piccirilli and IKEA's Chief Design Guru Jorgen Eghammer say, "NO!"

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August 22, 2014 // Micah Piccirilli

The Art and Science of Typography: Branding to the Letter

Typography is much more than making words look pretty. Learn the four main elements of typography to determine if you are using the appropriate font for your brand.

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August 15, 2014 // Audrey Watson

The Design Process: 7 Steps from Goals to Greatness

7 steps to help you stay focused, organized and achieve great results for your business.

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July 25, 2014 // Ozioma Onyekwere

4 Fun Ways to Advertise during the Summer

Many businesses expect a slight decrease in revenue during the summer. But, if you didn’t plan ahead for a slow season, don’t freak out -- it’s not too late to generate new business.

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