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March 20, 2014 // Micah Piccirilli

Reaching Affluent Consumers

In the first global study of affluent consumers’ mobile usage, BBC World News and BBC.com/News found that mobile ads are four times as effective as PC ads in reaching affluent consumers. Moreover, the Affluent Connection study reports that “affluent consumers are nearly twice as active on mobile as the less affluent, with nearly 4 in 10 accessing the Web through their devices at least hourly.” The following infographic is a quick summary of the research findings from respondents in the U.S., Australia, Germany, Hong Kong, India and Sweden. 

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