August 15, 2014 // Audrey Watson

The Design Process: 7 Steps from Goals to Greatness

The design process is one of collaboration, exploration, revelation and celebration for both agency and client. As a means of taking your business from goals to greatness, it is arguably the most important aspect of your overall marketing program.

What is not part of the design process, however, is completion. Because your marketing will always be subject to evolving internal and external forces—cash flow, strategic shifts, industry cycles, consumer trends, new competition, market fluctuations and more—the process is never really finished. Even as you reap the benefits of all that hard work, be sure to evaluate and repeat as needed in order to stay ahead.

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