October 17, 2014 // Adam Dorsey
The User Experience Is Everything
At one time or another, most of us have had a bad experience with a product or service that did not live up to our expectations. When that happens, especially if it follows a long period of anticipation, it leaves us dissatisfied, frustrated or perhaps even angry. We may tell our friends about our bad experience. We might complain to the company at fault or ask for our money back. Often, we resolve to never buy that product or do business with that company again.
The same sort of negative responses occur if customers have a bad experience with your website. If your website is unattractive, amateurish or confusing; if it is hard to navigate; or if information is out of date, irrelevant or incomplete, a bad user experience can result in far-reaching loss of credibility for your company and products, impacting your sales and limiting your growth.
At Piccirilli Dorsey, we believe that a positive, engaging and rewarding user experience is the single most important factor in the success of a website. When creating your website, we make all decisions related to design and development based on what is best for your user, because, ultimately, that is what is best for your business.
We start by taking the time to thoroughly understand your business, target customers, industry environment, challenges and goals. Then we envision the best possible user experience for your target customer/ website user. We think like your user, working to anticipate needs, goals, desires, expectations, abilities and behaviors. Then we let that vision organically direct us to choose the best technology, content, design and integration strategies for your website.
We strive to develop a user interface that offers:
- beautiful, clean, brand enhancing visual design
- clear, well-organized architecture
- easy-to-understand, relevant content to deliver a clear, cohesive message
- intuitive, smooth navigation
- multi-device responsiveness
At the same time, we empower you to continuously engage your website users by providing:
- an easy-to-use content management system to keep content current and relevant
- integrated tools to facilitate sales, data capture, relationship building and more
- easy site maintenance and management
After combining these strategies, we monitor actual activity on your website and make refinements as needed to ensure an exceptional user experience that will generate optimum response— whether your website is aimed at increasing sales, establishing credibility, building new business relationships, securing customer loyalty, instilling public trust or simply generating good will.